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Title: Fighting fire with education: what is the best way to reach out to homeowners?
Author: McCaffrey, Sarah M.
Source: Journal of Forestry 102(5):12-19
Description: Better understanding is needed of what makes educational efforts most effective in increasing public support for wildfire management and mitigation efforts. Results of a mail survey of homeowners in Incline Village, Nevada, indicate that personalized contact is key in the educational process and that which type of contact - government or personal - is more influential depends on the type of practice involved. Notably, prescribed burning appears to have more in common with defensible space than with thinning in terms of how homeowners respond to educational efforts.
Keywords: communication, public perception, wildfire, wildland-urban interface
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McCaffrey, Sarah M. 2004. Fighting fire with education: what is the best way to reach out to homeowners?. Journal of Forestry 102(5):12-19
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