Pacific Southwest

Title: Roadside fire prevention signs --- standard and new designs compared

Author: Ruckel, Gail J.; Folkman, William S.

Date: 1966

Source: Res. Note PSW-RN-065. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p

Station ID: RN-PSW-065

Description: The impact and recall value of a set of regularly used U.S. Forest Service fire prevention signs were compared with that of a set of improvised signs by interviews with typical forest users. The improvised signs generated a substantially greater impact. Although the regular signs have had past exposure to the general public, they demonstrated no significant difference from the experimental signs in the test of recall.

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Citation

Ruckel, Gail J.; Folkman, William S.  1966.  Roadside fire prevention signs --- standard and new designs compared.   Res. Note PSW-RN-065. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p.