You are here: Home
/ Publication Information
Title: Marketing Hardwoods to Furniture Producers
Author: Sinclair, Steven A.; Bush, Robert J.; Araman, Philip A.
Source: Proceedings, 17th Annual Hardwood Symposium, Hardwood Research Council. pp. 113-119.
Publication Series: Not categorized
Description: This paper discusses some of the many problems in developing marketing programs for small wood products manufacturers. It examines the problems of using price as a dominant means for getting and attracting customers. The marketing of hardwood lumber to furniture producers is then used as an example. Data from 36 furniture lumber buyers is presented to illustrate various product and service attributes of hardwood lumber which can be emphasized other than low price.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
XML: View XML
Sinclair, Steven A.; Bush, Robert J.; Araman, Philip A. 1989. Marketing Hardwoods to Furniture Producers. Proceedings, 17th Annual Hardwood Symposium, Hardwood Research Council. pp. 113-119.
Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility