Title: Effects of gypsy moth infestation on near-view aesthetic preferences and recreation behavior intentions
Author: Hollenhorst, S.J.; Brock, S.M.; Freimund, W.A.; Twery, M.J.
Source: In: McCormick, Larry H.; Gottschalk, Kurt W., eds. Proceedings, 8th Central Hardwood Forest Conference; 1991 March 4-6; University Park, PA. Gen. Tech. Rep. NE-148. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station: 23-33.
Description: Using the Scenic Beauty Estimator (SBE) approach, near-view color photographs were taken of 25 forested sites exhibiting gypsy moth induced tree mortality from 6% - 97%. A quadratic function of tree mortality by preference rating best described the variability in ratings ( R2 = .60). The effect of flowering mountain laurel flowers was also significant with the covariate "presence of flowers" increasing the R2 to .74. Scenic preferences and appeal for visitation increased initially as mortality approached 20-30%. Up to this point, increased sunlight, visual penetration, and understory regrowth may have mitigated the negative effects of mortality. As mortality exceeded 20-30%, ratings dropped sharply. Attitudes regarding proper forest management were not a factor in preference ratings. Awareness of the presence of insect damage did not significantly influence ratings, suggesting the limited usefulness of information or education efforts aimed at shaping public responses to gypsy moth damage. Scenic beauty preferences were closely linked to recreation behavior intentions, thus providing managers with a relatively simple and inexpensive surrogate measure of visitor behavioral responses to insect damage. We conclude that if near-view aesthetics or recreation visitation are the only consideration, except where tree mortality is expected to be unusually high, suppression is not justifiable.
View or Print this Publication (765 KB)
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
- This publication may be available in hard copy. Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact Sharon Hobrla, firstname.lastname@example.org if you notice any errors which make this publication unusable.
Hollenhorst, S.J.; Brock, S.M.; Freimund, W.A.; Twery, M.J. 1991. Effects of gypsy moth infestation on near-view aesthetic preferences and recreation behavior intentions. In: McCormick, Larry H.; Gottschalk, Kurt W., eds. Proceedings, 8th Central Hardwood Forest Conference; 1991 March 4-6; University Park, PA. Gen. Tech. Rep. NE-148. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station: 23-33.
Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility