Skip to page content
USDA Forest Service

Research & Development Treesearch

Treesearch Home
About Treesearch
Contact Us
Research & Development
Forest Products Lab
International Institute of Tropical Forestry
Pacific Northwest
Pacific Southwest
Rocky Mountain
Southern Research Station
Help - We Participate  Government Made Easy

Global Forest Information Service

US Forest Service
P.O. Box 96090
Washington, D.C.

(202) 205-8333

You are here: Home / Search / Publication Information
Bookmark and Share

Publication Information

View PDF (77 KB)

Title: Evaluating selected demographic factors related to consumer preferences for furniture from commercial and from underutilized species

Author: Nicholls, David; Bumgardner, Matthew;

Date: 2007

Source: Forest Products Journal. 57(12): 79-82.

Publication Series: Scientific Journal (JRNL)

Description: This technical note describes consumer preferences within selected demographic categories in two major Pacific Northwest markets for six domestic wood species. These woods were considered for construction of four furniture pieces. Chi-square tests were performed to determine species preferences based on gender, age, and income. Age and income were statistically significant (with a stronger effect for age); gender was not significant. Older respondents preferred oak while younger respondents preferred spruce. Cherry was preferred by respondents in higher income categories and oak by respondents in lower income categories. Maple was preferred by younger male respondents, while birch was preferred by lower income males. Lastly, red alder was found to have lower preference among females in higher income categories. Such information is useful for considering the role that species choice can play in the development of customized products by the domestic furniture industry.

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
  • This publication may be available in hard copy. Check the Northern Research Station web site to request a printed copy of this publication.
  • Our on-line publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact Sharon Hobrla, if you notice any errors which make this publication unusable.



Nicholls, David; Bumgardner, Matthew 2007. Evaluating selected demographic factors related to consumer preferences for furniture from commercial and from underutilized species. Forest Products Journal. 57(12): 79-82.


 [ Get Acrobat ]  Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility

USDA logo which links to the department's national site. Forest Service logo which links to the agency's national site.