Skip to page content
USDA Forest Service
  
Treesearch

Research & Development Treesearch

 
Treesearch Home
About Treesearch
Contact Us
Research & Development
Forest Products Lab
International Institute of Tropical Forestry
Northern
Pacific Northwest
Pacific Southwest
Rocky Mountain
Southern Research Station
Help
 

Science.gov - We Participate


USA.gov  Government Made Easy


Global Forest Information Service

US Forest Service
P.O. Box 96090
Washington, D.C.
20090-6090

(202) 205-8333

You are here: Home / Search / Publication Information
Bookmark and Share

Publication Information

View PDF (461 KB bytes)

Title: Attitudes Toward Wildlife Species Protection: Assessing Moderating and Mediating Effects in the Value-Attitude Relationship

Author: Tarrant, Michael A.; Bright, Alan D.; Cordell, H. Ken;

Date: 1997

Source: Human Dimensions of Wildlife Summer 1997, Volume 2, Number 2, pp. 1-20

Publication Series: Miscellaneous Publication

Description: Framed in the cognitive hierarchy approach, we examine (1) the mediating effect of general environmental atritudes and (2) the moderating effect of factual wildlife knowledge on the relationship berween values and specific wildlife attitudes (wildlife species protection). These relationships are assessed across four wildlife constituent groups: (I) consumptive users (anglers and hunters), (2) birders (a nonconsumptive user group), (3) non-hunters, non-anglers, and non-birders (nonusers), and (4) combined consumptive and nonconsumptive users (anglers, hunters and birders). Twelve hundred and twenty residents of the Southern Appalachians completed a telephone survey during the summer of 1995. Overall, respondents demonstrated low knowledge but favorable attirudes regarding wildlife species protection. Results provided partial support for a cognitive hierarchy in which general artirudes mediate the relationship between values and specific attitudes, and the existence of knowledge as an external moderating variables. Results are discussed in the context or information-processing theories and implications for developing effective fish and wildlife communicarion araregies are considered.

Keywords: Cognitive hierarchy, enviromental attitudes, wildlife autitudes, enviromental values, wildlife recreation, wildlife knowledge

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
  • You may send email to pubrequest@fs.fed.us to request a hard copy of this publication. (Please specify exactly which publication you are requesting and your mailing address.)

XML: View XML

Citation:


Tarrant, Michael A.; Bright, Alan D.; Cordell, H. Ken 1997. Attitudes Toward Wildlife Species Protection: Assessing Moderating and Mediating Effects in the Value-Attitude Relationship. Human Dimensions of Wildlife Summer 1997, Volume 2, Number 2, pp. 1-20

 


 [ Get Acrobat ]  Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility

USDA logo which links to the department's national site. Forest Service logo which links to the agency's national site.