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Title: Information collection styles of wilderness users: a market segmentation approach

Author: Ramthun, Roy; Kersey, Lynda; Rogers, Jim;

Date: 2000

Source: In: Cole, David N.; McCool, Stephen F.; Borrie, William T.; O’Loughlin, Jennifer, comps. 2000. Wilderness science in a time of change conference—Volume 4: Wilderness visitors, experiences, and visitor management; 1999 May 23–27; Missoula, MT. Proceedings RMRS-P-15-VOL-4. Ogden, UT: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 217-220

Publication Series: Proceedings (P)

   Note: This article is part of a larger document. View the larger document

Description: Attempts to influence the behavior of wilderness visitors through the use of information are limited by the visitors’ reception of that information. This study examined the information gathering behavior of wilderness visitors and the effect of different information collection styles on visitors’ knowledge of low-impact behavior and attitudes toward wilderness management. Four distinct information collection styles were identified in a cluster analysis procedure. There were small, but statistically significant differences in knowledge of low-impact behavior between individuals using different information collection styles. There were no significant differences in attitudes toward wilderness management between individuals using different styles.

Keywords: wilderness, visitors, attitudes, behavior, knowledge, impacts, Leave No Trace (LNT), information sources, market segmentation, Mt. Rogers National Recreation Area, Virginia

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Ramthun, Roy; Kersey, Lynda; Rogers, Jim 2000. Information collection styles of wilderness users: a market segmentation approach. In: Cole, David N.; McCool, Stephen F.; Borrie, William T.; O’Loughlin, Jennifer, comps. 2000. Wilderness science in a time of change conference—Volume 4: Wilderness visitors, experiences, and visitor management; 1999 May 23–27; Missoula, MT. Proceedings RMRS-P-15-VOL-4. Ogden, UT: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 217-220

 


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