You are here: Home
/ Publication Information
Title: From Preconceived Perceptions to Purchasing Realities, Species Names Carry Powerful Marketing Images (an editorial)
Author: Bumgardner, Matt; Bowe, Scott; Bowe, Scott;
Source: Hardwood Review Weekly. 18(45): 1, 21, 23.
Publication Series: Miscellaneous Publication
Description: Hardwood product marketing has certainly evolved over the years. Twenty years ago, we promoted, hardwoods over softwoods, for their durability, strength and stature. Then we focused on solid wood products as better than engineered or veneered products. With the emergence of so many tropical substitutes, we focused on North American hardwoods as the right choice, particularly for their sustainability. Now, with the export of so many manufacturing facilities, some firms are reintroducing the Made in America marketing approach to distinguish their products from those made overseas.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
- This publication may be available in hard copy. Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact Sharon Hobrla, firstname.lastname@example.org if you notice any errors which make this publication unusable.
XML: View XML
Bumgardner, Matt; Bowe, Scott 2002. From Preconceived Perceptions to Purchasing Realities, Species Names Carry Powerful Marketing Images (an editorial). Hardwood Review Weekly. 18(45): 1, 21, 23.
Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility