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Title: Growth potential of the family camping market
Author: LaPage, W.F.; LaPage, W.F.;
Source: Res. Pap. NE-252. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 25 p.
Publication Series: Research Paper (RP)
Description: A study of the camping market's short-term growth potential, based upon interviews with the heads of 2,003 representative American households. The study estimates the size of the potential camping market and divides it into three segments: those families with a high, medium and low propensity to become campers. The developed camping market is also divided into an active and an inactive segment, determined by camping participation during the 12 months preceding the survey. The total camping market is estimated to include 12.6 million active camping families, 9 million inactive, and 10 million potential camping families. Regional distributions and characteristics of each segment are described.
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LaPage, W.F. 1973. Growth potential of the family camping market. Res. Pap. NE-252. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 25 p.
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