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Publication Information

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Title: Marketing a national forest: the resource manager's dilemma

Author: Clonts, Howard A.; Hibbert, Jeffrey R.;

Date: 1995

Source: In: Chavez, Deborah J., tech. coord. Proceedings of the Second Symposium on Social Aspects and Recreation Research, February 23-25, 1994, San Diego, California. Gen. Tech. Rep PSW-GTR-156. Albany, CA: Pacific Southwest Research Station, Forest Service, U.S. Department of Agriculture: 133-137

Publication Series: General Technical Report (GTR)

   Note: This article is part of a larger document. View the larger document

Description: National Forests throughout the United States are facing critical management decisions regarding optimal resource use amidst strong countervailing pressures for access. Visitors to Talladega National Forest in Alabama were surveyed to develop appropriate marketing strategies. Cluster analysis showed that separate homogeneous user groups exist. This information was vital to the formation of appropriate marketing strategies.

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

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Clonts, Howard A.; Hibbert, Jeffrey R. 1995. Marketing a national forest: the resource manager''s dilemma. In: Chavez, Deborah J., tech. coord. Proceedings of the Second Symposium on Social Aspects and Recreation Research, February 23-25, 1994, San Diego, California. Gen. Tech. Rep PSW-GTR-156. Albany, CA: Pacific Southwest Research Station, Forest Service, U.S. Department of Agriculture: 133-137

 


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