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Publication Information

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Title: Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes

Author: Bernardi, Gene C.;

Date: 1970

Source: Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p

Publication Series: Research Paper (RP)

Description: The campaign to disseminate fire prevention information has for some years relied heavily on a belief in the efficacy of television. Consequently, numerous public service films on fire prevention have been produced and beamed over commercial television channels in the hopes of achieving a reduction in the number of man-caused forest fires. Television continues to be used for this purpose despite a paucity of knowledge about its actual effectiveness in general, or about the effectiveness of various presentation techniques in particular.

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

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Citation:


Bernardi, Gene C. 1970. Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes. Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p

 


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