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Publication Information

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Title: Fire prevention film spots . . . reception by television public service directors

Author: Bemardi, Gene C.;

Date: 1974

Source: Res. Note PSW-RN-296. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p

Publication Series: Research Note (RN)

Description: Television public service directors in California were asked to rate fire prevention film spots they had received from the California Division of Forestry. Most directors recalled receiving the spot announcements and rated them high in technical quality and interest. Delivery of the films by a fire prevention officer impressed directors favorably. Fire prevention announcements generally ranked low in likelihood of selection for showing, however. Showing might be increased by giving the announcements a local flavor; tying them in with public health, conservation, and the environment; and giving greater attention to personal delivery of the films by fire prevention officers at an appointed time.

Keywords: fire prevention education, mass communication, television announcements, California Division of Forestry

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

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Citation:


Bemardi, Gene C. 1974. Fire prevention film spots . . . reception by television public service directors. Res. Note PSW-RN-296. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p

 


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