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Publication Information

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Title: Effect of color on recall in fire prevention signing

Author: Folkman, William S.;

Date: 1964

Source: Res. Note PSW-RN-041. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p

Publication Series: Research Note (RN)

Description: An exploratory experiment, designed to determine the effect of color on recall in fire prevention signing, was conducted on the San Bernardino National Forest. Background color of usual black on light yellow fire prevention signing, was changed to bright, high intensity orange. The change may have affected impact, but did not improve recall. Frequency of exposure to fire prevention signs influenced the number of signs reported observed.

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

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Citation:


Folkman, William S. 1964. Effect of color on recall in fire prevention signing. Res. Note PSW-RN-041. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p

 


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