Skip to page content
USDA Forest Service
  
Treesearch

Research & Development Treesearch

 
Treesearch Home
About Treesearch
Contact Us
Research & Development
Forest Products Lab
International Institute of Tropical Forestry
Northern
Pacific Northwest
Pacific Southwest
Rocky Mountain
Southern Research Station
Help
 

Science.gov - We Participate


USA.gov  Government Made Easy


Global Forest Information Service

US Forest Service
P.O. Box 96090
Washington, D.C.
20090-6090

(202) 205-8333

You are here: Home / Search / Publication Information
Bookmark and Share

Publication Information

View PDF (376 KB)

Title: Trees and business district preferences: a case study of Athens, Georgia, U.S.

Author: Wolf, Kathleen L.;

Date: 2004

Source: Journal of Arboriculture. 30(6): 336-346.

Publication Series: Scientific Journal (JRNL)

Description:

As a National Main Street program participant, Athens, Georgia, U.S., has included streetscape tree plantings in economic development efforts. The Main Street program assists downtown merchant groups with physical improvements planning in order to create vital retail environments. If comprehensively managed, the urban forest can be a beneficial long-term improvement. Nonetheless, business people and merchants often have negative perceptions about trees (such as debris and reduced sign visibility) and may influence local policy and budget support for urban forest programs. This study utilized an on-site survey to elicit preference and perceptual response from visitors of the Athens central business district. The presence of a full-canopy forest was found to be associated with higher visual quality ratings of the retail district. District visitors also perceived the streetscape canopy to be an integral amenity of the city’s shopping environment. Quantitative and qualitative research outcomes are reported.

Keywords: Urban forestry, retail, business districts, environment and behavior, landscape preference.

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

XML: View XML

Citation:


Wolf, Kathleen L. 2004. Trees and business district preferences: a case study of Athens, Georgia, U.S. Journal of Arboriculture. 30(6): 336-346.

 


 [ Get Acrobat ]  Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility

USDA logo which links to the department's national site. Forest Service logo which links to the agency's national site.