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Publication Information

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Title: Public response to the urban forest in inner-city business districts

Author: Wolf, Kathleen L.;

Date: 2003

Source: Journal of Arboriculture. 29(3): 117-126.

Publication Series: Scientific Journal (JRNL)


Revitalization programs are under way in many inner-city business districts. An urban forestry program can be an important element in creating an appealing consumer environment, yet it may not be considered a priority given that there are often many physical improvements needs. This research evaluated the role of trees in consumer/environment interactions, focusing on the districtwide public goods provided by the community forest. A national survey evaluated public perceptions, patronage behavior intentions, and product willingness to pay in relationship to varied presence of trees in retail streetscapes. Results suggest that consumer behavior is positively correlated with streetscape greening on all of these cognitive and behavioral dimensions. Research outcomes also establish a basis for partnerships with business communities regarding urban forest planning and management.

Keywords: Urban/community forestry, public perceptions, retail business.

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.



Wolf, Kathleen L. 2003. Public response to the urban forest in inner-city business districts. Journal of Arboriculture. 29(3): 117-126.


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