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Title: Observing the differences between West German overseas pleasure travel markets to the U.S. and Canada through the novelty vs. familiarity theory
Author: O'Malley, Georgia L.; O'Leary, Joseph T.;
Source: In: Vander Stoep, Gail A., ed. 1992. Proceedings of the 1991 Northeastern Recreation Research Symposium; 1991 April 7-9; Saratoga Springs, NY. Gen. Tech. Rep. NE-160. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station: 182-186.
Publication Series: Other
Description: This study identifies motivational factors that aid in the classification of several pleasure travel groups in the West German travel market. Through the use of the 1989 Pleasure Travel Market Survey, factor analysis was used to group items listed in the survey question 'Importance of reasons for taking an overseas trip.' These groups were examined to determine differences among them. Through the use of this survey and past travel theories, a better understanding of travellers' motivations and how they interact during the pleasure travel experience has been found.
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In: Vander Stoep, Gail A., ed. 1992. Proceedings of the 1991 Northeastern Recreation Research Symposium; 1991 April 7-9; Saratoga Springs, NY. Gen. Tech. Rep. NE-160. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. p. 182-186.
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