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Title: Q and you: The application of Q methodology in recreation research
Author: Ward, Whitney.;
Source: In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 75-80.
Publication Series: General Technical Report - Proceedings
Description: Researchers have used various qualitative and quantitative methods to deal with subjectivity in studying people's recreation experiences. Q methodology has been the most effective approach for analyzing both qualitative and quantitative aspects of experience, including attitudes or perceptions. The method is composed of two main components--Q sorting and Q factor analysis--and allows for the simultaneous study of objective and subjective issues. This paper describes Q methods and terminology, past uses of Q in various fields of research, and the pros and cons of applying Q in research on recreation experiences.
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Ward, Whitney. 2010. Q and you: The application of Q nethodology in recreation research. In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 75-80.
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