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Title: Rapid issue tracking: A method for taking the pulse of the public discussion of environmental policy

Author: Bengston, David N.; Fan, David P.; Reed, Patrick; Goldhor-Wilcock, Ashley.;

Date: 2009

Source: Environmental Communication. 3(3): 367-385.

Publication Series: Scientific Journal (JRNL)

Description: Environmental communication professionals and other decision makers need to understand public sentiment toward environmental issues to effectively carry out their stewardship responsibilities. However, it is often difficult to obtain timely and reliable information about public discussion and debate regarding these issues. This paper describes an approach designed to address this dilemma: Rapid Issue Tracking is a method for quickly "taking the pulse" of public and other stakeholder discussion. The data source for Rapid Issue Tracking is online media stories, including traditional news media, social media, and other textual data such as public comments received by an agency. Two US Forest Service cases of Rapid Issue Tracking are presented to explicate the method and its usefulness in environmental communication and decision making.

Keywords: Monitoring the Social Environment, Environmental Policy, Content Analysis, News Media, Social Media

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
  • This publication may be available in hard copy. Check the Northern Research Station web site to request a printed copy of this publication.
  • Our on-line publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact Sharon Hobrla, shobrla@fs.fed.us if you notice any errors which make this publication unusable.

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Citation:


Bengston, David N.; Fan, David P.; Reed, Patrick; Goldhor-Wilcock, Ashley. 2009. Rapid issue tracking: A method for taking the pulse of the public discussion of environmental policy. Environmental Communication. 3(3): 367-385.

 


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