You are here: Home
/ Publication Information
Title: Competitive actions of small firms in a declining market
Author: Bumgardner, Matthew; Buehlmann, Urs; Schuler, Albert; Crissey, Jeff.;
Source: Journal of Small Business Management. 49(4): 578-598.
Publication Series: Scientific Journal (JRNL)
Description: Small firms, through their flexibility advantages and closeness to customers, potentially can increase their sales volume in economic downturns. The decline in U.S. housing construction (beginning in 2006) provided an opportunity to develop and test four hypotheses predicting the attributes and marketing actions associated with successful companies supplying housing markets. Smaller firms and those producing made-to-order products were most likely to have realized increased sales volume. These successful firms were not engaged in several marketing actions hypothesized to increase sales volume in a declining market. Small firm competitiveness was based more on working closely with customers to produce fully customized products.
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
- This publication may be available in hard copy. Check the Northern Research Station web site to request a printed copy of this publication.
- Our on-line publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact Sharon Hobrla, email@example.com if you notice any errors which make this publication unusable.
XML: View XML
Bumgardner, Matthew; Buehlmann, Urs; Schuler, Albert; Crissey, Jeff. 2011. Competitive actions of small firms in a declining market. Journal of Small Business Management. 49(4): 578-598.
Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility