Skip to page content
USDA Forest Service
  
Treesearch

Research & Development Treesearch

 
Treesearch Home
About Treesearch
Contact Us
Research & Development
Forest Products Lab
International Institute of Tropical Forestry
Northern
Pacific Northwest
Pacific Southwest
Rocky Mountain
Southern Research Station
Help
 

Science.gov - We Participate


USA.gov  Government Made Easy


Global Forest Information Service

US Forest Service
P.O. Box 96090
Washington, D.C.
20090-6090

(202) 205-8333

You are here: Home / Search / Publication Information
Bookmark and Share

Publication Information

View PDF (190 KB)

Title: Purchase decision involvement: Event management segments and related event behavior

Author: Warnick, Rodney B.; Bojanic, David C.;

Date: 2012

Source: In: Fisher, Cherie LeBlanc; Watts, Clifton E., Jr., eds. Proceedings of the 2010 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-94. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 248-256.

Publication Series: Other

   Note: This article is part of a larger document. View the larger document

Description: The goal of this research was to examine the relationships between different levels of event purchase decision involvement (PDI) segments and their respective event behaviors (e.g., expenditures, travel behavior, event consumption and satisfaction). The specific purpose was to answer two major research questions: 1) Can PDI identify different levels or segments of event attendees?; and 2) Do the PDI segments differ by their tendency to travel, spend, and consume at an event?

Publication Notes:

  • We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
  • This publication may be available in hard copy. Check the Northern Research Station web site to request a printed copy of this publication.
  • Our on-line publications are scanned and captured using Adobe Acrobat. During the capture process some typographical errors may occur. Please contact Sharon Hobrla, shobrla@fs.fed.us if you notice any errors which make this publication unusable.

XML: View XML

Citation:


Warnick, Rodney B.; Bojanic, David C. 2012. Purchase decision involvement: Event management segments and related event behavior. In: Fisher, Cherie LeBlanc; Watts, Clifton E., Jr., eds. Proceedings of the 2010 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-94. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 248-256.

 


 [ Get Acrobat ]  Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility

USDA logo which links to the department's national site. Forest Service logo which links to the agency's national site.