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Publication Information

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Title: Roots of success: Marketing strategies for the 21st Century

Author: Doescher, Ian;

Date: 2012

Source: In: Haase, D. L.; Pinto, J. R.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations - 2011. Proc. RMRS-P-68. Fort Collins, CO: USDA Forest Service, Rocky Mountain Research Station. p. 39-40.

Publication Series: Proceedings (P)

   Note: This article is part of a larger document. View the larger document

Description: As the demographic of gardeners and farmers changes, retail nurseries should update their marketing approach. This paper reviews best marketing practices and discusses marketing technologies, including quick response (QR) codes, websites, online marketing, and social media.

Keywords: social media, Facebook, QR codes, website, online marketing

Publication Notes:

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  • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
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Citation:


Doescher, Ian. 2012. Roots of success: Marketing strategies for the 21st Century. In: Haase, D. L.; Pinto, J. R.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations - 2011. Proc. RMRS-P-68. Fort Collins, CO: USDA Forest Service, Rocky Mountain Research Station. p. 41-44.

 


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