You are here: Home
/ Publication Information
Title: Conjoint analysis of nature tourism values in Bahia, Brazil
Author: Holmes, Thomas; Zinkhan, Chris; Alger, Keith; Mercer, D. Evan;
Source: FPEI Working Paper No. 57, 19 pp.
Publication Series: Miscellaneous Publication
Description: This paper uses conjoint analysis to estimate the value of nature tourism attributes in a threatened forest ecosystem in northeastern Brazil. Computerized interviews were conducted using a paired comparison design. An ordinal interpretation of the rating scale was used and marginal utilities were estimated using ordered probit. The empirical results showed that the degree of respondent involvement, as predicted by socio-economic and antecedent motivational and processing variables, influenced the location and slope of the estimated underlying utility function. Marginal values calibrated for consistency with economic theory were generally congruent with marginal values derived from imposing an indifference restriction whereas uncalibrated marginal values did not exhibit congruence. The respondent involvement metrics presented here were useful for calibrating natural resource value estimates to account for differences in how carefully potential consumers process complex stimuli typically used in conjoint analysis experiments.
Keywords: conjoint analysis, ecotourism, amenity valuation, nature based tourism, natural resource valuation
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
- You may send email to firstname.lastname@example.org to request a hard copy of this publication. (Please specify exactly
which publication you are requesting and your mailing address.)
XML: View XML
Holmes, Thomas; Zinkhan, Chris; Alger, Keith; Mercer, D. Evan 1996. Conjoint analysis of nature tourism values in Bahia, Brazil. FPEI Working Paper No. 57, 19 pp.
Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility