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Publication Information

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Title: Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management

Author: Zinkhan, F. Christian; Holmes, Thomas P.; Mercer, D. Evan;

Date: 1994

Source: SCFER Work. Pap. 76. Research Triangle Park, NC: Southeastern Center for Forest Economics Research. 16 p.

Publication Series: Miscellaneous Publication

Description: With conjoint analysis as its foundation, a practical approach for measuring the utility and dollar value of non-market outputs from southern forests is described and analyzed. The approach can be used in the process of evaluating alternative silvicultural and broader natural resource management plans when non-market as well as market outputs are recognized. When applied to the case of designing a nature and recreational park within a pine forest of North Carolina, the approach accurately predicted potential visitors' first choice, from five competing options, at rates as high as 86.7%.

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Zinkhan, F. Christian; Holmes, Thomas P.; Mercer, D. Evan 1994. Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management. SCFER Work. Pap. 76. Research Triangle Park, NC: Southeastern Center for Forest Economics Research. 16 p.

 


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